Beyond your ordinary skate-apparel brand, Hopeless. is a dream to vindicate our generation, a dream that supersedes those of fame and fashion. Hopeless. is a venture that reaches out to bring substance into an otherwise stagnant youth, and inspire dreamers to seek out and attain their conquests. 

HOPELESS. is a question: What is your motif? What are you doing with your life?

We are a generation of careless individuals who have lost interest in making a difference.

Without purpose, we are a hopeless generation. 

Most of us would rather watch another episode of the hills (yes, its scripted) than even bother learning something relevant to the rest of the world (e.g. did you know that human trafficing makes an annual revenue of over 9 Billion dollars? Volcom pulls in around 50 million a year)

HOPELESS. is a challenge. A challenge to think on your own and speak for yourself.

A challenge to shake an irate fist at the voices that control you.

Are we a hopeless generation?

Dedicate yourself to a cause, start a movement. Educate yourself.

Become a teacher to those who want to learn, and learn from those who have to teach.

Believe in something deeper? Express it.

let your actions define who you are.  Put your head where your mouth is.

Take responsibility for your actions because nobody is coming to fix any of your problems.

We believe that anyone and everyone can change things. not just Obama.

(sure he has money and he runs the country, but you get the point)

So pick up your skateboards and longboards, your pen and paper, your tripod and camera.

ride for tomorrow.

write for elightenment.

shoot for beauty.

…..

We strive to capture what is timeless in value and stray from the fleeting aspects of modern trends. You will find that the people behind hopeless. are just like you, a blend of subcultures, from your typical scene kids to everyday mall skaters, hardcore to hippie, from the beach to the snow. We are just men and women with simple ideas but strong hearts and hopeful words.

 HOPELESS.